Content Marketing is Crucial. But How Much Content Do You Need?

• Nick Rayner
• November 8, 2018
• 0 Comment
• Branding, Marketing

Published by "The Story Store," October 2018 [Archive] As we've already established, content marketing is the future of digital marketing. For many brands beginning their journey into this new paradigm, there are many questions. One of the most important is: how much do I ne...

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Your Brand Story Needs an Elevator Pitch

• Nick Rayner
• October 13, 2017
• 0 Comment
• Branding, Marketing

Published in "Brand Edge," October 2017 [Archive] It’s common knowledge that the attention span of the average person is shorter than ever. Some research says it’s even shorter than a goldfish. Advertisers have known this for decades, which resulted in the shorter, pu...

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