My Journal

Category : Non-Fiction

The Gamification of Content Marketing Campaigns

(Blade Creative Branding Blog, April 2015.) In content marketing, many professionals decry marketing “silos,” meaning different campaigns or components are separated from each other and exist as their own things. The next evolution of content marketing will not be larger h...

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The Awareness Ladder

(Creative Display Blog, October 2014.) The “awareness ladder” is something mentioned in one of the packages we send out to our clients who want to know more about digital-out-of-home advertising, but it’s not something we’ve ever had the space to explain for those wh...

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