My Journal

Category : Non-Fiction

Tips to Extend the Life of your Flat Roof System

(From the Rooftop, October 2017) While flat roof repairs are best overseen by professionals, there are a few tactics building owners can employ on their own to ensure their roof lasts longer with fewer emergency repairs. It is always better for the building owner to becom...

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The Importance of Body Position When Swimming

(Canada Swim School, November, 2017) Swimming success relies on how efficiently you can move through the water, and it involves breaking bad habits that come naturally when learning how to swim. To a degree, the amount of bone/muscle/fat in your body will influence your ...

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The Gamification of Content Marketing Campaigns

(Blade Creative Branding Blog, April 2015.) In content marketing, many professionals decry marketing “silos,” meaning different campaigns or components are separated from each other and exist as their own things. The next evolution of content marketing will not be larger h...

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The Awareness Ladder

(Creative Display Blog, October 2014.) The “awareness ladder” is something mentioned in one of the packages we send out to our clients who want to know more about digital-out-of-home advertising, but it’s not something we’ve ever had the space to explain for those wh...

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