My Journal

Category : Marketing

Your Brand Story Needs an Elevator Pitch

(Brand Edge, October 2017) It’s common knowledge that the attention span of the average person is shorter than ever. Some research says it’s even shorter than a goldfish. Advertisers have known this for decades, which resulted in the shorter, punchier ads of the modern...

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Image Classification and the Problem of Overfeeding

(Trouvus, September 2015.) Algorithms and artificial intelligence are always being developed to simplify the process of reading and interpreting data. Data is an infinite resource that requires the work of complex artificial intelligence systems known as neural networks....

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