My Journal

Category : Marketing

Your Brand Story Needs an Elevator Pitch

(Brand Edge, October 2017) It’s common knowledge that the attention span of the average person is shorter than ever. Some research says it’s even shorter than a goldfish. Advertisers have known this for decades, which resulted in the shorter, punchier ads of the modern...

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What you Need to Know about Temporary Layoffs in Ontario

(Samfiru Tumarkin Blog, December 2016) Given the ongoing challenges in today’s economic climate, and particularly during periods of economic downturn, employees are at more risk of being laid off from work.  Temporarily laying an employee off can be enticing to an employe...

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Image Classification and the Problem of Overfeeding

(Trouvus, September 2015.) Algorithms and artificial intelligence are always being developed to simplify the process of reading and interpreting data. Data is an infinite resource that requires the work of complex artificial intelligence systems known as neural networks....

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