Branding – Million Dollar Cuffs

My Journal

Category : Branding

Content Marketing is Crucial. But How Much Content Do You Need?

Nick Rayner
November 8, 2018
0 Comment
Branding, Marketing

(The Story Store, October 2018) As we've already established, content marketing is the future of digital marketing. For many brands beginning their journey into this new paradigm, there are many questions. One of the most important is: how much do I need to create? That can ...

Your Brand Story Needs an Elevator Pitch

Nick Rayner
October 13, 2017
0 Comment
Branding, Marketing

(Brand Edge, October 2017) It’s common knowledge that the attention span of the average person is shorter than ever. Some research says it’s even shorter than a goldfish. Advertisers have known this for decades, which resulted in the shorter, punchier ads of the modern...